BMI Healthcare


Situation: BMI Healthcare needed help with translating their new brand guidelines into workable solutions for one of their currently under marketed divisions – Paying for Yourself. They came to us to breathe life into this campaign so that it had relevance to the people they could help. And help them promote their new BMI card with a 0% finance offer.

Solution: On with the thinking caps. Needless to say we pushed the brand to the limit to create an engaging and campaignable set of human stories – using the Paying for Yourself option to ‘miss doing what you love’. The beauty of designing such a complete solution made it very adaptable to create in its multiple forms – and then as a result of its success – a 3D animated TV commercial.


  • Creative Campaign
  • Copywriting
  • Illustrations
  • DM Leaflets
  • Press Advertising
  • Online Banner Advertising
  • TV Commercial
  • HTML Mailing
  • Print Management
Satellite CreativeBMI Healthcare