So you’ve a new message to get out there or a fantastic new product to boast about. You might even be offering something special. You’ll need a good email to get the response you seek.
What marketing departments really want to know amongst many things is that you’ve got the message. One of the more important metrics used to establish the effectiveness of an email marketing campaign is one known as the open rate – expressed as a percentage, how many people “view” or “open” the message.
Here we bring you a few tips and tricks to maximize your email open rate.