Situation: A brand refresh can take many different forms, and at Satellite Creative, we always try to explore avenues you may not have considered. So once the journey starts, you might find yourself taking a different route. When IntelligentComms approached us for a rebrand, we visualised the possibility of their brand taking on the name of their product, which already held a strong positioning within the market place.
Solution: IntelligentComms saw the value in our strategy and way of thinking, which enabled them to gain and build on the greater awareness from their Veropath brand – the technical engine of their Telecom Expense Management (TEM) system.
So over to Satellite’s brand wizards to produce a complete brand landscape. Once designed the elegant logo became the key design focus, delivering brand consistency throughout all the visual imagery, tone of voice and brand assets, including a fabulous new website. So not only a game changer, but a name changer.
We were impressed with the quality of the design options that the Satellite Creative team came up with. And the account management of our rebrand project was extremely good.