Situation: Tinsel packed away. Last mince pie eaten. It’s post-Christmas and time for the Thomson Turn of Year mailings to door-drop alongside the above-the-line campaign activity. Creating a mini mailer for prospective holidaymakers needing a little cheer after the festive season was just part of the brief. Maximising the potential of their database packed with marketing gold, the booking history of past customers was the real challenge.
Solution: Working with the variable elements and ensuring customers’ previous holiday data and visuals matched up perfectly, we created one of the most personalised mailing pieces Tui had produced. Here’s your perfect holiday. Each one completely different. Success all round!
Personalised Brochure Design & Production
Digital Print Services & Delivery