Situation: ReSound our award winning hearing aid manufacturer, needed a standout B2B direct mail campaign to engage their customers over a two month period prior to a major product launch. Enter our homage to Leichtenstein.
Solution: Andy is a child of the 60’s and turned to one of his pop art heroes for inspiration. Visually impactful, bright and stylish, plus you can have a lot of fun with the messages. Our B2B campaign gave Resound a talking point and the promotional platform they wanted to reach out to their independent dispensers. Fab job team.