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Is your website really just a game of snakes and ladders?

by Andy Wilkinson on 24th February 2015

Looking to optimise your website visitor experience?

Think of your website as a giant board game of snakes and ladders, with it’s aim to get your visitors from the start to the finish as quickly as possible.

The game can be speeded up with users having a positive experience and reaching their goal quickly by going up the ladders. Alternatively if the user has a poor experience then they will go down the snakes and ultimately the finish line will appear further away.

Satellite think of ladders as being:

  • Quick load speed
  • Fully accessible
  • Strong brand message
  • Great design
  • Easy to read
  • Clear call to action

Satellite believes a snake can be:

  • Slow page loading speed
  • Broken images and links
  • Weak branding
  • Poor design
  • Complicated forms
  • Unclear call to action
Is your website really just a game of snakes and ladders?

How can Satellite help you?

Try a quick test: How long does it take you to reach a particular place on your website i.e. do you need to click through a multitude of pages. If it isn’t a quick and easy process, your website might be snake infested.

Get yourself on the first step of the ladder to quick and easy access by talking to Satellite Creative today on 01442 827768 or email us at hello@satellitecreative.com

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Andy WilkinsonIs your website really just a game of snakes and ladders?