Goudy is what I call a sexy font! Look at those serifs. I mean look. They were definitely inspired by the human form. And a very fine form it must have been too. Look at that capital ‘E’. The gentle curves within the lower horizontal stroke of the ‘E’ are mesmerising. Even the cap ‘L’ is a thing of beauty and that takes some doing (L is generally a bit of a duff letter visually). Mr Goudy certainly knew how to create a good font!
Gotham is fast becoming a modern classic. If you are looking for a sans serif font which is easy on the eye, Gotham has plenty to recommend it. Its softer, fuller, slightly expanded shapes create lines of text that flow effortlessly together. One of the key reasons for this, is that Gotham has a large ‘x’ height (the height of the lower case letter forms) and with its subsequent small ascenders and descenders, the sentences are streamlined with fewer vertical interruptions. And with weights from Thin to Ultra, plus Rounded and Condensed variations, (all of which maintain their integrity), give Gotham a flexibility – way in advance of its rivals.