Digital

Adding a touch of magic to your presentations

by Sarah Ward on 10th September 2015

Death by PowerPoint, a definition: Dated clip art, confusing graphs, slides with too much text and a presenter who read the slides out loud. Are your PowerPoint presentations dull? Too much copy and not enough interest to hold your audience’s attention? Satellite believe in keeping things simple – take a look at our top tips and sprinkle a bit of magic on your next presentation.

Top tips for presentations

Contact Satellite Creative on 01442 827768 or email us at hello@satellitecreative.com if you’d like our help creating a lasting impression with your presentations.

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Sarah WardAdding a touch of magic to your presentations

Is your website really just a game of snakes and ladders?

by Satellite Creative on 24th February 2015

Looking to optimise your website visitor experience?

Think of your website as a giant board game of snakes and ladders, with it’s aim to get your visitors from the start to the finish as quickly as possible.

The game can be speeded up with users having a positive experience and reaching their goal quickly by going up the ladders. Alternatively if the user has a poor experience then they will go down the snakes and ultimately the finish line will appear further away.

Satellite think of ladders as being:

  • Quick load speed
  • Fully accessible
  • Strong brand message
  • Great design
  • Easy to read
  • Clear call to action

Satellite believes a snake can be:

  • Slow page loading speed
  • Broken images and links
  • Weak branding
  • Poor design
  • Complicated forms
  • Unclear call to action
Is your website really just a game of snakes and ladders?

How can Satellite help you?

Try a quick test: How long does it take you to reach a particular place on your website i.e. do you need to click through a multitude of pages. If it isn’t a quick and easy process, your website might be snake infested.

Get yourself on the first step of the ladder to quick and easy access by talking to Satellite Creative today on 01442 827768 or email us at hello@satellitecreative.com

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Satellite CreativeIs your website really just a game of snakes and ladders?

When to choose TV Advertising as part of your marketing mix?

by Satellite Creative on 12th May 2014

This is a question we are often asked and like all businesses it all depends on who you want to reach, what you want to say and how big your marketing budget is. Recently our client BMI Healthcare decided to explore TV as part of their marketing mix to promote their Self Pay service.

Before jumping in with both feet we worked with BMI to explore the potential of this media. Like most businesses BMI were faced with the choice between spending their limited advertising budgets on print ads, on line marketing and /or television ads. While print advertising often comes with a lower cost price than TV advertising, newspaper and magazine circulation continue to decline. On line marketing can be cost effective but on its own can get lost when you are launching a new service and brand awareness is relatively low. However TV watching remains strong, and TV advertising offers some distinct advantages over print and on-line marketing, equally it opens your brand up to the YouTube market.

Reach
Virtually every home has a TV and, unlike print publications, viewers can watch a range of networks and view advertising with local targeted stations (check out Sky Adsmart options), reaching thousands or even millions of potential customers every time the advertisement plays. While print ads reach only those consumers who buy the newspaper or magazine, which often excludes consumers seeking to limit household costs.

Diversity
Television advertising also allows the business to appeal to a wide cross-section of the population. TV viewers include members from every demographic category, due to the widespread use of the technology itself. Print publications tend to attract a following among a specific subset of the population, such as political liberals or sports enthusiasts. That specific following can provide benefits of its own, but it also means print ads do not find potential customers outside of the demographic that follow the publication.

Multi-sensory
Television engages sight and sound while displaying motion. The connection of information with multiple senses aid in both learning and recall. Teachers often use audio/visual aids in the classroom to reinforce new information. TV advertising capitalises on the audio/visual learning strategy by tying product or service information to interesting audio/visual information. Print advertising must restrict itself to static visual input, such as text or a single image, which limits the reinforcement potential. On line banners allow for more creativity than print but has design and copy restrictions, equally it is hard to make an emotional connection from a banner advert.

Speed
Commercials deliver advertising messages quickly. On average, a television commercial spot runs 30 seconds (our BMI advert is a 30 second one). In the space of 30 seconds, an effective TV spot delivers a brand image, informational content, emotional content and action content.

In our BMI advert we were able to show case all of these by showing a logo, introducing the BMI branding, bringing together their brand assets in a creative memorable way, communicating a call to action through an interactive phone visual, and gaining an emotional connection with the brand through choosing the right voice and music.

Print and on line banner advertising cannot achieve all those elements in less than 30 seconds, as it requires more text to convey informational and emotional content than with an audio/visual medium.

If you are thinking of TV as part of your marketing mix, then speak to us, we are ready to discuss in more detail the pro’s and con’s of TV being part of your marketing mix.

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Satellite CreativeWhen to choose TV Advertising as part of your marketing mix?

Thinking of creating an app?

by Satellite Creative on 12th May 2014

At Satellite Creative we are seeing more and more clients enquire about the possibility of having an app created for their company. So what is the process?

mad maths appYou have a vision, some inspiration and maybe even a name that you know will be perfect. So… now what?

First step is to design the structure, flow and features that will combine to form your finished mobile app. However this may sound simple but performing these tasks isn’t easy — there are tons of moving parts and project management aspects to keep in mind during development. Developing a functioning and enjoyable mobile app requires discipline and practicality.

1. Begin with a flow map, which can quickly be adapted into wireframes or designs
Even simple applications should have a well-considered flowmap in place to help ensure a logical and reasonable navigational structure.

2. Make sure you have a development budget
Everything a designer creates will have to go through a developer in order to bring those designs to life. Sometimes very simple design changes can make the difference between a feature that takes a few hours to build and one that takes a few days. So be aware of over-defining functionality in the design.

In other words, the design should not dictate the functionality. For example, an app might have been planned to have a search box, one that the designer envisions with a type-ahead search that generates live results as the user types. But this can be a significant developmental undertaking to properly implement, so deciding which key features are important and easy to implement is critical.

3. Start with high resolutions images and graphics
You need to always design for retina, high-res, pixel-dense screens first, then scale down. This means that we need to have access to high res images and graphics, this may seem obvious but always worth being aware of.

4. Ensure the hit area is not undersized
Remember that most users’ index fingers are 1.6 to 2 cm wide. Take into account the width of a finger, plus the fact that users are moving quickly and aren’t able to reliably tap a tiny area of the screen. It’s all too easy to pack lots of buttons and functionality into a screen, but you need to be sure buttons are big enough — and spaced enough — to be easily tapped by users.

5. We all love animations but not at the expense of going slow
Those fun little animations when an app first opens can be really nice, but it’s important not to go overboard with them. Too many clever animations can actually delay the user from accessing the app. If you’re going to use one, make it quick, subtle and appealing enough to be worth the extra second or so that the user has to wait.

As an app loads, a still image should display, which then transitions into an animation. Our job is to make sure the transition is seamless, if your designer is not good at implementing, this can result in having a jump or glitch as the app transitions from the still loading image to the intro animation.

6. Make sure you don’t leave users hanging
Leaving the user out of the loop when the app is loading or processing could cause users to think the app is malfunctioning. It’s also just a poor experience.

We make sure that the apps we design don’t keep your users waiting on a blank screen while the app is loading content from the web, by using loading indicators and animations to give users a heads up that the app is working, but it’s just waiting on the phone or the network.

7. We don’t overstuff pixel-dense screens which lead to clutter
When designing for high PPI (pixel per inch) displays, there can be a temptation to fit more into an interface because you have more pixels to play with. This is especially true if you review your design on an 27-inch high-res display, where even the most busy interfaces will have plenty of room to breathe.

Overstuffing an interface can result in an app that’s cluttered and difficult to navigate. In the worst cases, critical parts of the interface may be impossible to see.

8. Don’t assume everyone will use your app the same way you do
Usability testing is a must, no matter how good you think your app looks. We make sure that we test your app with a small group of trusted people (including a few experienced designers), update the interface and communicate back to you before releasing the app to the public.

Equally it is worth targeting students who would be willing to come in and play around with a pre-release app in exchange for a £’s.

Conclusion
If there’s a single unifying element to great apps it’s that the best designs are carefully considered. Really think through what your users are trying to achieve and let that inform your designs and approach. We encourage our clients not to cut corners, we don’t skip testing and we don’t create designs that you wouldn’t be proud of and are a success for your business.

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Satellite CreativeThinking of creating an app?

Is your website already responsive?

by Mission Control on 19th November 2013

You will have noticed that many sites nowadays change layout depending on the device they are viewed on. This flexible approach to web design is called responsive web design (RWD).

avalon sciences limited responsive websiteChanging your website to be responsive, means that your site will be more usable on smaller devices, and will help visitors to your site have a more positive interaction with your brand, rather than a frustrating one.

Conversion rates
If your site is all about conversion rates i.e. you have an online shop or ask users to sign up for a service you offer. It is needless to say that having a mobile friendly website will help improve conversion rates if your website is optimised for mobile browsing. The visual below shows how the website’s layout adapts to the screen resolution of the device:

Speed
Speed is one of the most crucial elements of a mobile friendly website. Research shows that users expect the download speed on their mobile to be no different from their PC, even though (currently) the data is received via a 3G network.

Besides the changing layout there are different things that can be done to optimise speed. For example, that sliding banner which you have on your homepage may not be so effective when browsing mobile, rules can be setup to eliminate this element so the user can see the information that is important to them directly without scrolling far down.

Different requirements, different interaction
Another aspect to think about is the interaction. It could be for example that users mainly use your website on a mobile to find out where you are located or to quickly contact you. As you can define the order that elements appear you may want to make sure the elements and calls to action that are the most important are instantly visible to the mobile user.

Google
Google has stated mobile optimisation is becoming an important ranking factor, especially when search is used on a mobile device, which is another reason for thinking about responsive web design.

Rebuilding your website
If your website appears a bit tired and it is ready for a facelift, at Satellite Creative we really recommend considering the site to be mobile friendly. It might be a little more expensive but it will make your website more future proof.

Feel free to talk to us about the ins and outs of responsive web design. Just give us a call or drop us a line.

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Mission ControlIs your website already responsive?