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Agency speak. Direct.

50 shades of anything but grey

by Sarah Ward on 16th April 2015

Relating a brands colour to emotional response and persuasion can be a tricky business! It’s very subjective, down to personal preference and experience, whether you’re male or female – although blue just happens to be the favourite for both.

However, it’s all important stuff, people can make snap decisions about your business based on colour alone, which in turn, can affect whether they choose to buy your products or use your company. Colour within a logo can give your brand personality, but is it the right one for you?

Colour is a key component of any brand so generalities and perceived meaning should always be considered. We seem to have used the whole spectrum for the many brands we’ve created, so it’s interesting to see how others have intepreted the positive meaning of colour.

RED

LOVE
ENERGY
POWER
STRENGTH
HEAT

ORANGE

COURAGE
CONFIDENCE
FRIENDLINESS
SUCCESS
CREATIVITY

PINK

HEALTHY
HAPPY
SWEET
COMPASSION
PLAYFUL

PURPLE

ROYALTY
SPIRITUALITY
LUXURY
AMBITION
WEALTH

GREEN

FRESHNESS
ENVIRONMENT
NEW
HEALING
EARTH

BLUE

TRANQUILITY
SECURITY
INTEGRITY
TRUST
INTELLIGENCE

TURQUOISE

SPIRITUAL
HEALING
PROTECTION
SOPHISTICATED
ENERGY

BROWN

FRIENDLY
EARTH
OUTDOORS
LONGEVITY
CONSERVATIVE

GOLD

WEALTH
WISDOM
PROSPERITY
VALUABLE
TRADITIONAL

At Satellite we pride ourselves on matching the right brand to the right colour and making sure it conveys the best message to give a maximum brand stand out and impact.

If you’d like to discuss your brand, give us a call on 01442 827768 or email us at hello@satellitecreative.com

Sarah Ward50 shades of anything but grey