Relating a brands colour to emotional response and persuasion can be a tricky business! It’s very subjective, down to personal preference and experience, whether you’re male or female – although blue just happens to be the favourite for both.
However, it’s all important stuff, people can make snap decisions about your business based on colour alone, which in turn, can affect whether they choose to buy your products or use your company. Colour within a logo can give your brand personality, but is it the right one for you?
Colour is a key component of any brand so generalities and perceived meaning should always be considered. We seem to have used the whole spectrum for the many brands we’ve created, so it’s interesting to see how others have intepreted the positive meaning of colour.